SOCIAL AND DIGITAL CUSTOMER GROWTH

As digital marketing has evolved, the ability for businesses to reach potential prospects has increased. Today, businesses have access to vast amounts of data and information using advertising tools such as Google Adwords (and Display Network), Facebook, Twitter, Instagram, LinkedIn and Snapchat.

This allows businesses to reach very specific audiences based on data such as Age, Location, Gender, Family Status, Employment Status (including Company Size, Industry, Job Roles and Seniority) as well as an individual's interests and hobbies.

Based on an intensive discovery session with your key executives, our team will identify the right target audience and persona groups for your products and services. We'll also work with you to clearly define your sales processes in order to identify prospects at each stage of your sales funnel.

MEDIA PLANNING AND STARTEGIES

Creating a Digital Marketing Strategy for your Business

Having worked with over 600 businesses from multiple industries, INCEPTION team specializes in producing in-depth digital marketing strategies for businesses of any size. This activity can form a part of a more in-depth engagement, or as a standalone service, for businesses who have the internal capabilities of executing the strategy.

• Full client discovery
  What are your products, services and unique selling points as a business.
• Customer Persona Development: Who are your customers and how can they be targeted from digital marketing activities.

DIGITAL & SOCIAL ADVERTISING

Are your digital channels working together to win you customers?

People spend nearly 80% of their online time on Google and Facebook. That’s why your search and social advertising need to work together seamlessly to reach more customers. Open and independent, the Marin platform brings search and social together – so you see higher returns on digital spend.

• Follow customers on their complex journeys
  Why is a cross-channel approach so important? You need to make sure your customer’s journey is smooth across channels and devices. Think of purchasing decisions as a path from awareness to conversion. Your message should follow them, and stay with them as you work to keep and expand their business.

CONTENT MARKETING

The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any digital marketing campaign is as significant, if not more so, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your digital marketing campaign will be compromised.

Once you have high quality and engaging content, it's also critical to ensure that this content is then distributed and seen by your desired target audiences. It's incredible that we regularly see high-production videos with only a handful on views on YouTube. This happens when a clearly defined content distribution strategy is not in place.

SEO & SEM OPTIMIZATION

As a SEO company in the region, we aim to build a strong relationship with our clients by delivering their needs. Search Engine Optimization is the art of improving your website so that you climb search engine rankings and increase your online visibility, but we promise so much more.

SEO is a complex system of digital techniques, strategies and practices designed to increase the quantity and quality of online traffic to your website through organic search engine results. With quality SEO, small business owners are able to generate traffic from their target audience through the customer's own searches.

DRONE VIDEOGRAPHY SERVICES

Utilize our services for live TV, podcasting, event coverage or global news broadcasts. We can film live events anywhere in the UAE and stream it anywhere.

Our technology and solutions experts will ensure the right platforms are utilized to reach your audience.

• INDOOR & OUTDOOR EVENTS
• MARKETING VIDEO
• CORPORATE VIDEO
• INTERACTIVE VIDEO
• VIRTUAL TOUR
• CONTENT PROMOTION